Individual-Level Market Orientation of Healthcare Practitioners in the COVID-19 Era

نویسندگان

چکیده

Healthcare organizations may have different types of business orientations such as customer orientation, goal management sales marketing and so on. All these can be assessed both at the organizational individual levels. They critically important for healthcare in national international markets. In general, purpose is to generate more profit, sales, satisfaction, Especially, orientation context has been increasingly emphasized by academics practitioners a beneficial orientation. The current study aims investigate individual-level through theoretical framework. Four hypotheses were proposed.

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ژورنال

عنوان ژورنال: Journal of Marketing Development and Competitiveness

سال: 2023

ISSN: ['2155-2843']

DOI: https://doi.org/10.33423/jmdc.v17i1.5908